International Manufacturer Completes Initial Phase of Lawson Sales and Marketing Automation 6.0 Deployment
Implementation showcases new Lawson user interface and dashboard functionality for distribution, as well as food and beverage manufacturers
ST. PAUL, Minn. (August 23, 2007) – Lawson Software (Nasdaq: LWSN) today announced that Swedish manufacturer Eldon has completed the first phase of a multi-phased implementation of Lawson Sales and Marketing Automation 6.0. The application helps executives improve sales and marketing integration and simplify territory and sales cycle management. The latest version of Lawson Sales and Marketing Automation became generally available in Lawson’s fourth quarter of fiscal 2007, which ended May 31, 2007. This enhanced version, featuring dashboard and territory management improvements, is simpler to deploy and offers a lower total cost of ownership.
Eldon, a leading manufacturer of enclosures and electrical distribution systems, is an example of how global manufacturers can use Lawson Sales and Marketing Automation to introduce greater visibility into their sales and marketing processes. Eldon maintains four primary factories in the United Kingdom, Spain, Holland and Romania. The company also maintains a number of secondary regional warehouse operations.
The initial phase of implementation involved rolling out Lawson Sales and Marketing Automation to its Netherlands-based global export division and Belgium offices. Eldon plans to complete phase two of the implementation, which will include the remaining Netherlands locations plus Eldon’s facilities in the United Kingdom, in fall 2007. The third and final phase will extend the application to Eldon facilities in Germany and Sweden in 2008.
“With numerous factories and back office operations, we needed a comprehensive system that could help us successfully track and communicate with customers and support our growth targets, said Mats Toftebrant, chief information officer for Eldon. “With the visibility that Lawson Sales and Marketing Automation provides, we are growing existing customer sales and winning new accounts.
Eldon, a Lawson customer since 1994, currently uses the Lawson M3 Manufacturing Operations and Supply Chain Management Suites to manage its manufacturing operations, warehouse sales ordering and demand planning. These applications help Eldon control key management functions and better manage information, such as consolidating data generated by disparate systems. The enhanced functionality of Lawson Sales and Marketing Automation is also helping Eldon streamline its customer-facing activities and promote consistent branding. Eldon plans to use Lawson Sales and Marketing Automation as the primary interface for sales people and to help create a common view of customer interactions and customer information.
Lawson Sales and Marketing Automation helps distributors and food and beverage manufacturers establish a more strategic approach to managing sales and marketing activities with greater visibility into the overall process. Through features such as Territory Management, Sales Cycle Planning and dashboards, Lawson Sales and Marketing Automation can help a company:
More effectively serve and communicate with customers
Optimize product promotion strategies with retailers, and then monitor the outcomes of specific product promotions
Employ simplified territory management features for visibility into the network of sales personnel and customer activity
Access new dynamic dashboard functionality that makes it possible to display data tailored to the specific user and allow users to choose from a library of predefined reports and graphs.
“Lawson Sales and Marketing Automation makes it simpler for companies to develop and manage more effective sales and marketing strategies to improve customer service and satisfaction, said John Gledhill, global director of product development, Lawson Software. “We developed it with sales and marketing people in mind. It has an intuitive user interface that promotes user adoption – and it was designed for use in the field by sales associates who are constantly on-the-go.
Source: Lawson
