Lawson and Norway-Based Matiq Announce Partnership
Collaboration to bring choice, extended industry expertise, and solutions for Nordic food and beverage companies
OSLO, Norway (February 20, 2009) – Lawson Software today announced it has signed a service partner agreement with Matiq to provide increased services and support for Lawson M3 customers in the food industry, one of Lawson’s key target industry markets.
Matiq is a full-scale information technology company employing 100 people that offers a wide range of products and services, predominantly to the food manufacturing industry. It helps food customers like Nortura to efficiently deploy their IT infrastructure in support of its complex food supply chain. Nortura is Norway’s leading supplier of meat and eggs, with household brands such as Gilde and Prior.
Through its industry focus, product development and investment in the food industry, Lawson now serves more than 300 food and beverage customers worldwide with the Lawson M3 Enterprise Management System. The Lawson system is used by several Norway-based companies, including Hansa, Kavli, Nortura, Orkla, Tine and recently announced snack producer Estrella Maarud.
“We can deliver significant value to our customers through the Lawson M3 system for the food and beverage industry and Matiq’s expertise and know-how in this market, said Einar Broch, vice president of sales for Lawson in Norway. “Matiq additionally has a RFID solution especially designed for tracking purposes which is very complementary to our solution for a market in which increased demand for improved control of food safety and shortened lead times have become crucial.
We are excited about our collaboration with Lawson and believe our combined industry-specific offering and services can help bring greater value to our mutual customers faster. said Are Bergquist, managing director at Matiq.
“We see the partnership with Matiq as a way to further extend our global channel strategy in general and strengthen the Lawson leadership position in food and beverage industry and processing in particular, said Travis White, Senior Vice President for Strategy. “Lawson is already recognized as a leader in food processing industries, especially in fish, beef, poultry, and pork processing. We are always looking for ways to serve customers more effectively. Matiq fits very well in this strategy and this partnership agreement could represent a template for other regions within Lawson.
Source: Lawson
