Lawson Introduces Lawson Assortment Replenishment Planner to Help Fashion Brand Owners Quickly Respond to Customer Demand
New solution helps fashion brand owners get the right products on the right shelves at the right time
ST. PAUL, Minn. (October 22, 2007) – Lawson Software (Nasdaq:LWSN) today announced the availability of Lawson Assortment Replenishment Planner, an application designed to manage the entire product assortment and store replenishment process for fashion brand owners in apparel, footwear, home textiles and accessories.
A more comprehensive alternative to existing point solutions, Lawson Assortment Replenishment Planner is Lawson’s new offering to help fashion brand owners manage the process from beginning to end, including defining and introducing new collections, planning store assortments and executing merchandise buy-plans and store push-plans, and managing store inventory replenishment. The new Lawson application, which works in conjunction with the Lawson M3 Enterprise Management System, helps companies react more quickly to customer demands to help increase revenues and maximize profits. Lawson is currently beginning the first implementation of the Assortment Replenishment Planner solution with a major European retailer.
“The fashion brand owners we work with identify assortment and replenishment planning as one of their top business challenges,” said Andrew Dalziel, marketing director for Lawson Software. “Lawson Assortment Replenishment Planner fills a large gap in the retailing experience.”
Lawson Assortment Replenishment Planner helps simplify management of all phases of product introduction and inventory management because it’s designed to work directly with the full Lawson M3 Enterprise Management System. The combination of these applications facilitates the reduction of manual work and errors that a fashion brand owner needs to manage, while helping them keep shelves stocked with the season’s latest product lines.
“Fashion brand owners usually have many different spreadsheets and software systems to plan their assortments and manage their stores,” said Dalziel. “With different store groups taking different combinations of styles, colors and sizes, it is often a time consuming and broken process. Lawson Assortment Replenishment Planner directly addresses these concerns through one software system that can build the right assortment plans, push plans and inventory replenishment plans, helping to maximize the fashion brand owner’s overall sell-through rates.”
Lawson Assortment Replenishment Planner can ultimately help improve a fashion brand owner’s ability to ensure the right product mix to achieve more sales at the full ticket price and monitor performance for a particular store, collection or product. The new application makes it simpler for a fashion brand owner to maximize profits with a reduction in store stock-outs, markdowns and obsolete inventory – and enables fashion brand owners to make smarter decisions regarding assortment and replenishment planning for current and future collections.
Source: Lawson
